LAURA WHEELER 1 Original Paintings DRESS Design Rare 1948 Vintage Signed dated art deco Midcentury American pinup Needlepoint Dress designer

SALE! (1 PAINTING 0NLY $300

LAURA WHEELER - 1 painting - (first image in blue dress only) RARE VINTAGE ORIGINAL ONE OF A KIND, SIGNED AND DATED PAINTINGS

Original art Signed and dated 1948 LAURA WHEELER

PROFESSIONAL FASHION ILLUSTRATION ART OF GLAMOROUS PIN-UP LADIES IN LATEST 1940s FASHIONS

Mix media pencil and watercolor gouache on an illustration board 20.5 x 13.5 inches.
Fantastic example of Modern POST WWII era Modern Mid-century American fashion and/or illustration art.

Condition: Colors bright. Illustration board with typical age and storage wear for illustrations.

Original art, hand signed by Famous art, fashion, and needlepoint designer LAURA WHEELER
*Art offered is the 1st two photos only.)

*See a Copy of the 1945 newspaper article below with bio info about the artist and her brand, plus added design photos shown.
(Not Included.)

Artist and Designer LAURA WHEELER became a national and internationally syndicated.
Sold mostly through mail order, newsprint, and media.
Her vintage patterns and designs are still used and collected today.
You can find her vintage patterns with listings here, but NO ORIGINAL PAINTINGS!

The reason this art is so rare the paintings and drawings were thrown away, when the next season or idea came.
Have you ever found and seen a Laura Wheeler painting recently for sale?
Here is your chance to own not one but 2 pieces
of fashion design history.

DESIGNS is for young pinup style dresses. It's in the latest glamour fashions of the post-WWII war year 40's.
Rare as most of this art was simply thrown away after use.

CLASSIC VINTAGE DESIGN -
Watercolor, gouache, pencil, pen, wash and white. Illustration board.
Will frame beautifully.
Beautiful Usual aging and edge dents wear. Usual storage throughout.
The character of the piece. Typical for age. 75 years old.

AN EXCLUSIVE FROM MY PERSONAL COLLECTIONS.

PERFECT FOR CONTEMPORARY, MODERN, MID-CENTURY, EAMES, or ART DECO DESIGNS

VANGUARD GALLERY of CARMEL EXCLUSIVE!

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Laura Wheeler, Genius of Needlecraft
I was wandering around in Newspapers.com searching out pattern notations, when I came across this interesting article from June 8, 1945.
The article, titled 'Laura Wheeler, Genius of Needlecraft' was written by Helen Dudnick.
This was a reprinting the article as it was written below with photo of the artists.

========================================================================

By HELEN DUDNICK 6/8/1945

Knits and purls. chains and slip stitches, lazy daisies and French knots. They're all easy
when you know how. An average of ten million women each year write to Laura Wheeler for
instructions for knitting that baby bonnet they saw in yesterday's newspaper. She receives
more mail than some of our top-ranking Betty Grable or Lana Turners.

Recently Laura Wheeler received a letter from a grandmother who wanted her to know that
within a comparatively short period she had ordered seventy-two patchwork quilt
patterns—all created by Miss Wheeler. Grandma, as she signed herself, went on to say
that she was making twelve quilts for each of her twelve granddaughters and that soon she
could present the gifts to 'her girls' whom she knew would be delighted with them.
Laura Wheeler's name is known to millions of newspaper readers. She is discussed by
countless women every day—over back fences, notions counters, and scores of other places
where women and girls congregate.

In 1933, Laura Wheeler decided to close her own art studio and become the pioneer
needlecraft designer in the field. When she started with George Goldsmith, his Reader Mail organization was fast becoming
America's leading newspaper dress pattern manufacturers. One day she asked of Goldsmith,
"Why should we produce only dress patterns? There are millions of women who like to knit,
crochet and embroider. Why can't we manufacture needlecraft patterns for them?"
And so it was that Laura Wheeler gave birth to an idea which was to revolutionize the art
of needlework. She gathered a staff of skilled artists and designers who set to work under
her direction, creating original designs for transfer patterns to be embroidered on guest
towels, pillows cases, and doilies—patterns for many kinds of knitted garments—crochet
patterns for centerpieces, fascinators, slippers or bootees. She hired top-notch writers
to describe step-by-step, clear, and precise directions for each kind of stitch in a
particular design. As many as ten artists work on a single pattern.
Says Laura Wheeler, "When a reader sees my release in her newspaper and sends 15 cents
for my needlecraft pattern, it is my job to see that not only will she get it promptly,
but when the pattern does reach her, she can be assured that there will be no need to stop
and question the next step." Added Miss Wheeler, "Every one of my needlecraft patterns
is foolproof so that even a novice will have no difficulty finishing the sweater, purse
or rag dolls she started." She stresses the practicability of her feature. "I try to
put myself in the position of a reader. She wants eye-appealing needlecraft, patterns
which can be made as inexpensively as possible and that is what, I strive to give her."

Laura Wheeler is a typical American woman. She is of medium height with black hair
streaked with gray, sparkling dark eyes and an effervescent personality. Laura feels
she is amply repaid for her life's work of creating needlecraft patterns when those
millions of letters come pouring into her once—letters from women all over the country
asking for more patterns, letters from grateful readers telling of the joys of her designs
have brought them.

When the war is over, Laura Wheeler plans to make her needlecraft pattern feature available
not only in the United States, Canada, and Australia but in other European countries as well.


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WANT MORE ART AND COLLECTIBLES... JUST ASK!

Please look at all my many other listings of fine art, vintage originals, new paintings, and fine art prints and collectibles. If you don't see it, just ask. we may have it or can find it for you. We have a large consignment warehouse or vintage art and collectibles.

If you have a question or wish to order something special that we may have please just ask. We can list it for you.


*** ORIGINAL HAND PAINTED RE-CREATION PAINTINGS ALSO AVAILABLE by ARTIST DANIEL VANCAS

Please email me for custom COMMISSION paintings on canvas or other prints.


~ PLEASE SEE MY OTHER NEW ITEMS

~ Lots of pin-up girls in vintage nylons, stockings, garter belts, bra, panties & lingerie!

~ Glamour Girls 1940s World War II, Bomber Nose Art & Korean War era Calendar Pin-Ups

UNBELIEVABLY LOW! ~ This art is intended for collectors! ~Collect & Frame!


(C) Vanguard Gallery of Carmel, Ca. 1993-2023 All rights Reserved.
VANGUARD GALLERY- Est 1992 - ACCEPT NO SUBSTITUTES!


VANGUARD GALLERY OFFERS VERY RARE AND UNUSUAL ART IMAGES:

Many do not know that the vast production of illustration, advertising, pulp, and pinup art was not viewed as "real art" and not appreciated as such. When the advertising, book, and magazine companies were done with the art, it was casually thrown away in dumpsters.

I have interviewed personally those who were there, and just at two of these many, throw-away events. In just two events, from just two of scores of companies, one in 1957 and the other in 1960, approximately 20,000 pieces of art, spanning about 60 years, by great and highly skilled artists were simply thrown away.

In those dumpsters were Norman Rockwell, Gil Elvgren, Earl Moran, Mabel Rollins Harris, Henry Clive, Zoe Mozert, MacPherson, Pearl Frush, Al Leslie, Henry Hintermeister, Roy Best, Art Frahm, Billy Devorss, Runci, Munson, Thompson, Ward, and that is just to name a few of the many lost artist's works from wide-ranging genre' of religion, nature, nudes, Pulp Fiction, pin-ups, Calendar, and advertising. So anything that survives, even if preserved or recreated thoughtfully is indeed precious.

VANGUARD'S FINE ART PRINT PORTFOLIO:
As much of the original paintings for vintage illustrations were lost, we at Vanguard Gallery have worked hard and invested dearly for 20 years to find and preserve or recreate the very best, find them interesting, the historic, the rare, and often important works; representing the popular culture, interests of the times. Popular art is a real window of society. This was a snapshot of the aspirations, dreams, and fantasies of the American people in a historically unstable and increasingly violent 20th Century. I a time when, family life, love, faith, hope, and romance were the glue that held us together, a staple of life, not merely dismissed as "cute nostalgia".

Our more than 20-year journey and mission are more than just to present you with an ascetic image, but windows of appreciation of the recent past, our history, and again window to your parents and grandparents' lives.


VANGUARD GALLERY
Carmel, by the sea, California.

HOURS:
by appointment only.

If you have a question or wish to order an upgraded listing please email here.

midcentury, illustration art, Vanguard-Gallery, watercolor, American, Vintage, Costume Design, Fashion illustration, costumes, original art, Laura Wheeler, patterns, needlepoint design patterns